Apartment Marketing: Paragon Properties Moves the Google Needle

Welcome to Episode #3 of the series on our interviews with Paragon Properties, a regional property management company, managing what was 4,500 units in SE Michigan that has now grown to 7,500 units

Paragon Properties has entered the Apartment Social Media Marketing space in a big way. (Full Disclosure; Paragon Properties is a client) We will be checking in with the folks at Paragon with a bi monthly series for a candid conversation about what is going right and what isn't going so well on their Social Media quest.

Just so folks know what our promise to Paragon was when we took this project;

Our target and performance goals for 2010 for Paragon Properties:
• Increase Web Traffic by 60%
• Increase Physical Traffic, (Guest Cards) by 20%
• Decrease Market Costs by 30%

How Are We Doing
In checking on our progress with Google Analytics for the Paragon Properties Web Site, we are pretty excited about our results so far. We launched the Paragon Life Blog and the Paragon Patio.

Although the Blog Site just went live in late December, we have just under (100) posts up, with rich keywords and tags. Already, Paragon Properties are coming up high in Google Page Rankings, but the cool news is that month over month results from when we started the campaign in September, Paragon Properties Web Traffic is UP 70%!

Enjoy the Video, as Justin and I bang around ideas,