I was perusing some of my favorite blogs this Saturday morning over some coffee and ran across one of my favorites, The Social Media Marketing Blog, by our own Detroit Scott Monty, His blog titled Why Apple and Google Win and Your Company Doesn't could so directly speak to our Apartment Industry about our sacred Guest Cards.
Guest Cards are Dumb, Drop Them, or at least simplify them. All you need are
1) An Email Address
2) A Cell Phone Number
That's It! Anything else is such an aggravation to the prospect, and information you just don't use. I am sure the apartment market gurus will argue this point, and I encourage them to shed the old ways, as prospects just don't want to answer all those questions, nor do we as an industry really use any of the information.
From Scott's Blog Post;
It's all about usability.
Common sense dictates that the easier something is to accomplish, the more readily it will be passed along. What information do you ask your customers to submit? And of that, which is really necessary? Less is more.
