The Intern Trap that really hit home, as I here from lots of Multifamily Executives that are doing the same thing.
Before you hand your Social Media Strategy over to the new intern, PLEASE ask yourself;
Would you let a company intern:
* Man your customer service line?
* Be your receptionist?
* Be your spokesperson to the Wall Street Journal?
* Be the main contact for your most talkative customers?
If not, then why do companies put, or think of putting, interns in charge of their social media presence?
"Let's put an intern in charge of our corporate Twitter ID" is heard a bit too often.
Interns can obviously be smart and bright and with the right training, can do things well. But interns are usually temporary; making one the face of your company on social media sites does them, and you, a disservice. Better to assign a longer-term and experienced member of customer service, account management, or technical support in a visible, and increasingly important, social media role.
